Alara The Label

Founded by a mother-daughter duo, Alara The Label is shaped by two distinct perspectives and one shared vision. With Mediterranean roots and a Texas upbringing, our journey began with a mutual love for rich textures, bold colors, and the timeless beauty of artisan craftsmanship. What started as a creative collaboration between generations quickly evolved into a brand that bridges fashion, interiors, and thoughtful living — always rooted in heritage, connection, and care.

Alara The Label includes thoughtfully designed clothing and accessories inspired by the spirit of travel and the beauty of everyday life.

Designed in Dallas and handcrafted in Istanbul, each collection is created in limited editions using low-impact materials and traditional techniques. Our approach is intentional and sustainable — we produce only what’s needed, eliminate waste, and design pieces to move with you, season to season, place to place.

Our collections are tactile, versatile, and built to last. Every item is made with purpose and tells a story — an embodiment of slow fashion and effortless elegance.

Alara The Home

Before Alara The Label became what it is today, it started with home — specifically, with handcrafted pillows made for our interior design clients. Her mother, Ayca, has been designing and decorating homes across the U.S. and Turkey for over 25 years. Alara grew up immersed in her world — walking job sites, sourcing materials, and watching her turn empty spaces into warm, collected homes.

Today, Alara The Home includes a curated product line of home goods along with full-service interior design services. From custom furnishings and layered accessories to artwork, lighting, and full-home renovations, Alara The Home helps clients create beautiful, one-of-a-kind spaces.

Whether you're a designer, a collector, or someone building their dream home, we bring a sophisticated, approachable style with an emphasis on detail, balance, and timelessness.

Beyond The Label

In addition to her work at Alara The Label, Alara is expanding her reach as an entrepreneur, investor, and brand consultant. She is passionate about collaborating across industries — from fashion and interiors to hospitality, wellness, and beyond — and brings a strategic, design-forward perspective to each venture.

With a deep commitment to thoughtful growth and long-term impact, she partners with brands and founders to develop innovative ideas, build strong foundations, and bring purposeful visions to life.